< BackMarketing Research Consultancy
We work closely with Market Research Agencies to help them un-clock the hidden patterns in their data such as:
- Customer Attitudinal Segmentation
- Marketing Mix Modeling
- Customer Satisfaction Modeling
- Brand Image Modeling
- TURF Analysis for Optimized Media Mix analysis
- Conjoint analysis for New Product Development
- Market Understanding and Landscaping
- Marrying consumer profiles via intelligent Data Fusion Algorithms
- Dashboard using Tableau, Qlickview or PowerBI
HOW WE WORK
Segmentation
Market Mix Modeling
Customer Satisfaction Modeling
Brand Image
TURF analysis
Conjoint Analysis
Dashboards
Product Testing